1. An outcome created by research, interviews, insight, and experiments.
Scale Films Identity
An identity and introduction sequence for a film company specialising in dark, glitchy, and realistic films.
The challenge was to create a symbol which represented the namesake fish scales and was flexible for different contexts. The final series of logos in each of the brand's colours is applicable to online, print, merchandise, and other uses.
Working to client specifications, I also created a twitter banner which showed the glitchy side of the brand and translated into the intro animation.
To complete the cross-platform branding for Scale Films, I used After Effects to animate an introduction sequence which portrays the mood of the brand and precedes all film content.