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Scale Films Identity

An identity and introduction sequence for a film company specialising in dark, glitchy, and realistic films.

Client Specifications

The challenge was to create a symbol which represented the namesake fish scales and was flexible for different contexts. The final series of logos in each of the brand's colours is applicable to online, print, merchandise, and other uses.

Scale Films Logo
SF Twitter Banner_WEB

Working to client specifications, I also created a twitter banner which showed the glitchy side of the brand and translated into the intro animation.

To complete the cross-platform branding for Scale Films, I used After Effects to animate an introduction sequence which portrays the mood of the brand and precedes all film content.

Scale Films Introduction Animation

Scale Films Introduction Animation

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