Pick Up The Tap
A proposed campaign for international water charity WaterAid, which uses parody receipts and collectible water bottles to show how communities in the global south are picking up the tab for climate change.
The campaign is aimed at Gen Z and built around a series of collectible water bottles, one for each continent, which participants can collect. These bottles feature stylised versions of endangered species affected by the water crisis.
The bottles are packaged using a receipt, which tallies up the contributions to climate change we make every day.
These are placed alongside a real story of someone living in an area where climate change has made the water crisis worse: the people who have to pick up the tab for change they did not create.
The idea of "picking up the tab" leads to the campaign name, "Pick Up The Tap", which would run through World Water Week.